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Motion Design Styles
1. 2D Vector Design
2D vector design is defined by a minimalist aesthetic, using simple geometric shapes and flat colors with no shading or gradients. Outlines are either sharp or absent, and the color palette is either vibrant for a dynamic effect or limited for a more subdued look.
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2. 2D Vector Design with Outlines
This style features clean shapes and sharp edges, emphasized by visible contour lines. The color palette is often limited, highlighting the contrast between the outlines and the colored areas. This approach enhances visual structure and readability while maintaining a minimalist and impactful aesthetic.
3. Abstract 2D Vector Design
With its clean and simplified shapes, often featuring stylized characters with exaggerated limbs, this style plays with vibrant or limited color palettes and a mix of abstract or geometric forms. Both playful and expressive, it relies on simplicity while exploring unconventional proportions and compositions to spark imagination and grab attention.
4. Textured Illustrations
This style features richly textured fills, such as grainy effects, abstract shapes, or brush strokes. The palettes, either vibrant or limited, interact with abstract or geometric forms to bring depth and dynamism. It adds a warm, authentic touch, lending character and expressiveness to the video.
5. Paper Cutout
This animation style mimics the look of paper cutouts, with visible textures and sharp contours. It often conveys a playful and simple feel, using bright or restrained color palettes. The result is a handcrafted and authentic look, reminiscent of light-hearted, artisanal creations.
6. Gradient Illustration
This style is defined by gradient fills, sometimes combined with grainy textures. It can evoke a futuristic or vintage feel depending on the texture's presence. The result may be sleek and smooth or more textured, offering visual depth that draws the eye.
7. Collage style
This style uses photographic cutouts, often in black and white, enhanced with varied textures. It evokes a vintage, artistic look, blending visual fragments to create original compositions with a raw, retro creative touch.
8. Sketchbook / Hand-drawn Look
This style mimics hand-drawn illustrations, featuring clean and simple visuals that feel handcrafted, whether drawn on a tablet, scanned from paper, or based on existing drawings. Often paired with textures or color touches, and using limited palettes or black and white, it brings a playful, spontaneous, and authentic tone.
9. 2D and 3D Mix
This hybrid style combines two- and three-dimensional elements for a unique visual effect. Minimalist forms and crisp colors. Whether vibrant or restrained, create a subtle contrast between dimensions, resulting in an original and modern look.
10. Typographic Animation
This style focuses on animated text, using effects like waves, stretching, inflating, or psychedelic motion. Fonts can be plain or textured, always with clean outlines and a minimalist aesthetic. It emphasizes clarity and rhythm while using visual distortions to attract attention.
